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Five Steps to Improve Search Engine Optimization (SEO)

Do you have a great product or service but not enough customers?

If your prospective customers can't find your website, a cornerstone to your overall marketing efforts, they will likely not purchase from you. Ensuring search engine optimization (SEO) for your site is a key component of your small business and non-profit marketing plan.

What is SEO? While the primary audience for your website should be your clients and prospects, another user to consider is a search engine. Search engines help prospective clients discover your information. Per Google's SEO Starter Guide, "SEO is about helping search engines understand and present content."

Below we share five simple steps to improve your SEO and brand awareness. Both should help you find new customers!

At It's All About the How Marketing Consulting we offer expert marketing support and practical tools to help improve your brand awareness and results. We can help with all aspects of your small business and non-profit marketing needs from developing strategic marketing plans to weekly blog content. You can reach us at or check out our website at

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