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LinkedIn Usage Stats for Small Business Marketers

Want to learn more about the #1 platform for B2B lead generation as rated by marketers?

LinkedIn is a great tool for small business marketers with limited time and resources. LinkedIn boasts about its 722 MILLION members that 4 of 5 of them drive business decisions and they have 2x the buying power of average web audiences.

As you consider ways to leverage this powerful tool to increase your brand awareness, consider the LinkedIn usage stats below shared recently by Hootsuite:

40 million people use LinkedIn to search for jobs each week.

If your company is hiring, your LinkedIn Page can be a key source of potential new employees. When hiring managers can’t screen potential new hires in person, tools like LinkedIn are even more important. And 81% of talent professionals say that virtual recruiting will continue when the pandemic is over.

3 people are hired through LinkedIn every minute.

Any company planning to hire new employees needs a polished LinkedIn Page.

LinkedIn saw a 55% increase in conversations among connections in 2020.

That’s a year-over-year calculation for Q1 of the 2021 fiscal year. With connections unable to meet in person, they’re messaging each other more than ever on this business social network.

Content creation on LinkedIn increased 60% in 2020.

Companies and individual LinkedIn members have ramped up their LinkedIn content to stay in touch with professional contacts and colleagues in this unprecedented year.

57% of LinkedIn’s traffic is mobile.

43% still using a computer makes sense since they may be browsing during working hours, or for work purposes.

LinkedIn has 15x more content impressions than job postings.

Nine billion content impressions, to be precise. LinkedIn has transitioned from being “just” a recruitment platform to being a professional network where people educate and inform themselves and learn about other companies in their industry.

30% of a company’s engagement on LinkedIn comes from employees.

This makes a lot of sense: your company’s employees are the people who care most about seeing your brand succeed.

LinkedIn posts with images get 2x higher engagement.

Larger images do even better, with 38% higher click-through rates than other images. LinkedIn recommends 1200 x 627 pixels.

LinkedIn users are 20x more likely to re-share a video post.

Video is the most re-shared form of content on LinkedIn. If you want other LinkedIn members to help spread your message for you, video is the way to go.

Understanding LinkedIn usage is important for hiring and growing your brand. Sharing valuable content weekly worthy of engagement can help grow your followership organically. Consider also growing your followers with LinkedIn ads. Per eMarketer, over half of US marketers from companies with more than 100 employees used LinkedIn in 2020.


At It's All About the How Marketing Consulting we offer expert marketing support and practical tools to help improve your brand awareness and results. We can help with all aspects of your small business or non-profit marketing needs from developing strategic marketing plans to weekly execution. You can reach us at or check out our website at

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